Whistles has teamed up with London-based fitness studio Frame, to create a capsule activewear collection for the modern woman.
Offering a seamless transition from street to studio, the collection unites Whistles’ pared-back form with unique expertise in athletic function, offered by Frame founders Pip Black and Joan Murphy. Black and Murphy launched their inaugural studio in Shoreditch in 2009, fuelled by the belief that getting fit shouldn’t be a chore. Since then, Frame has revolutionized the traditional gym workout with effective yet fun pay-as-you-go classes spanning Dance, Fitness, Yoga and Pilates.
Constructed with the fast-paced lifestyle of both the Whistles woman and the ‘Framer’ in mind, the edit offers ‘street to studio’ appeal. Clean lines, considered colourways and stretchy, dry fast fabrications enable a seamless transition from class to café - and beyond.
Our lookbook features street cast models with a keen interest in fitness, to underscore the practical appeal of each design. From start to finish, the collection was designed with the modern, active woman in mind.
The collection launched on 04.06.15
Ask us about seamless activewear development.