Aware of ISPO MUNICH’s position as the leading international exhibition in sports industry, Playvest was present at the worlds most important platform for the sports business in order to track the latest industry trends.
ISPO Munich 2015 sets trends for the industry namely “Dein Winter. Dein Sport” (Your Winter. Your Sport) as retailers and manufactures discussed their options to react to climate change and changing consumer behavior.
They goal is to become more flexible and jointly determine the best possible seasonal launch times to better adjust the timing of winter sports product sales to actual winter weather conditions.
Furthermore “Health & Fitness area was particularly popular among visitors and exhibitors and emphasized its significance for a successful future of the entire industry.” Mr. Markus Hefter, Exhibition Group Director ISPO, said in a statement.
This year the Messe received 80,000 visitors from more than 100 countries. Once again validating it as the both a forum, trend barometer and signal setter for the industry.
