The rise of athleisure wear and it’s strikingly sudden popularity caught the traditional activewear labels off guard. Or did it?
The Pilates and Yoga Studios market research reports private health insurance increased coverage in flexible treatments boosted consumer demand trends towards healthy lifestyles, and reinforced Pilates and Yoga core discipline’s popularity science the beginning of the new millennium.
It’s nowadays consensual; Pilates and Yoga are means to get you in shape. The Pilates and Yoga Studio industry is now mature, but is expected to continue to grow at a rate of 1.2% per annum, for its low capital intensity requirements drive entrepreneurial strength further.
Some of these studios are exclusively targeted towards women, other mixed. Nonetheless women care about how they look on the yoga mat, spinning or in the Pilates class, and that aspect is now being catered to. Athleisure trend has been rising thanks to the increased sales in activewear that can easily be worn in and outside the gym. Over the past few years there have been an increasing number of women walking out of gym in yoga pants or leggings and go for a cup of coffee or run around doing errands.
Premium activewear caters to women that already dress and shop luxury items, value superior quality and can now be purchased at upscale department stores.
A pair of leggings from popular labels such as Lucas Hugh, Asquith London, Manuka Life or Yoga Searcher ranges from $40 to $400. Differentiation in high end sportswear does not require much explaining because these shoppers are accustomed to spending more than a $50 on a pair of seamlessly-engineered leggings .
So it’s just a question of updating workout basics with super-soft comfort circular knit Lucas Hugh leggings, without any zips, seams perfect for floor-based. They fit like a second skin and have breathable pinhole panels at the hips, knee and ankle.
Or slip into a pair of shape fitting antiperspirant leggings with exclusive jacquard motif and seamless fabric, from Yoga Searcher.
These days comfort is paramount and it’s celebrated in a fashion forward manner, so states Manuka Life in this Facebook post:
Athleisure wear is on the rise, allowing us to wear yoga pants and sweats to work! We absolutely love being able to wear our Manuka items from the office straight to yoga class in the evening.
“Comfort is key today. And when we’re simultaneously celebrating comfort in fashion (like a time when Birkenstocks are in style and not relegated to hippies) it becomes more acceptable to invest in such pieces.” Rebecca McKinney Blair.
The yoga pants and leggings trend has been compared to the jeans phenomenon which caught the attention of both designers and labels and drove prices in the sky high.
The key to styling athleisure leggings or yoga pants to the office remains therefore the same as the jeans. Most personal shoppers advise pairing with a dressier blouse, office-appropriate heels, and a blazer.
One thing is certain; yoga pants and leggings are now luxury items and are a regular presence in the office, and seem to here for the long haul!
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