Athleisure trend. The buzz word is all over. Athleticwear is the new look chosen by singers, reality TV icons followed by millennials and teens who are the cornerstone of this business.
Every fashion statement needs a proclamation and as to the athleisure trend Mark Parker, Nike’s CEO, made it at the women’s innovation summit “Leggings are the new denim.”
Millennials and teens have spoken this newcomer is here to stay with, the leggings shopping frenzy will continue as well as styling and sharing athleisure looks allover social networks.
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